"Healthy" "Green" "All natural" ... These are key words that people look for in high quality products. In that context, "free-range eggs" "scrawny eggs" "stupid eggs" and similar "high-end" names in the market increasingly are enjoying brisk sales. The reporter discovered during interviews in markets at Yinchuan (Ningxia), "free-range eggs" carry the farmer's certificate of authenticity, but many of these are "created for the occasion," and supervision of quality control after the certificate has been issued is lacking. A paper certificate should carry the approval stamp of the relevant authorities certifying authenticity, but some of these companies are not telling the whole story to consumers, so these are certificates for high prices and quick profits.
“健康”“绿色”“纯天然”……这些词汇已然成为当下人们追求高品质生活的关键词。在这样的语境下,市场上“土鸡蛋”“柴鸡蛋”“笨鸡蛋”等打着各种名号的“高端蛋”渐渐走俏。记者近日走访银川市场发现,许多“土鸡蛋”生产厂家经过农业部门认证,但这种认证多是一锤子买卖,认证后的后续监督缺失。一纸认证书本应是相关部门权威发布的品质保证,现在却成为一些企业敷衍消费者、高价牟取暴利的通行证。
“Jiànkāng” “Lǜsè” “Chún tiānrán” ……zhèxiē cíhuì yǐrán chéngwéi dāngxià rénmen zhuīqiú gāo pǐnzhì shēnghuó de guānjiàncí. Zài zhèyàng de yǔjìng xià, shìchǎng shàng “tǔ jīdàn” “chái jīdàn” “bèn jīdàn” děng dǎzháo gèzhǒng mínghào de “gāo duān dàn” jiànjiàn zǒuqiào. Jìzhě jìnrì zọ̌ufǎng Yínchuān shìchǎng fāxiàn, xǔduō “tǔ jīdàn” shēngchǎn chǎngjiā jīngguò nóngyè bùmén rènzhèng, dàn zhèizhǒng rènzhèng duō shì yī̠ chuízi mǎimai, rènzhèng hòu de hòuxù jiāndū quēshī. Yī zhǐ rènzhèng shūběn yīngshì xiāngguān bùmén quánwēi fābù de pǐnzhì bǎozhèng, xiànzài què chéngwéi yī̠xiē qǐyè fūyǎn xiāofèizhě, gāojià móuqǔ bàolì de tōngxíngzhèng.
Commentary by Lao Song
Same chicken lays the eggs, but they are labeled differently.
With money you can adopt a name, and get a certificate.
同是母鸡生,鸡蛋多别名。
金钱能领养,认证有名称。
点评 老宋
Tóngshì mǔjī shēng, jīdàn duō biémíng.
Jīnqián néng lị̌ngyǎng, rènzhèng yǒumíng chēng.
Diǎn píng Lǎo Sòng
Source: 《每日新报》2012-04-16 第A3版:画里有话(图) online
“健康”“绿色”“纯天然”……这些词汇已然成为当下人们追求高品质生活的关键词。在这样的语境下,市场上“土鸡蛋”“柴鸡蛋”“笨鸡蛋”等打着各种名号的“高端蛋”渐渐走俏。记者近日走访银川市场发现,许多“土鸡蛋”生产厂家经过农业部门认证,但这种认证多是一锤子买卖,认证后的后续监督缺失。一纸认证书本应是相关部门权威发布的品质保证,现在却成为一些企业敷衍消费者、高价牟取暴利的通行证。
“Jiànkāng” “Lǜsè” “Chún tiānrán” ……zhèxiē cíhuì yǐrán chéngwéi dāngxià rénmen zhuīqiú gāo pǐnzhì shēnghuó de guānjiàncí. Zài zhèyàng de yǔjìng xià, shìchǎng shàng “tǔ jīdàn” “chái jīdàn” “bèn jīdàn” děng dǎzháo gèzhǒng mínghào de “gāo duān dàn” jiànjiàn zǒuqiào. Jìzhě jìnrì zọ̌ufǎng Yínchuān shìchǎng fāxiàn, xǔduō “tǔ jīdàn” shēngchǎn chǎngjiā jīngguò nóngyè bùmén rènzhèng, dàn zhèizhǒng rènzhèng duō shì yī̠ chuízi mǎimai, rènzhèng hòu de hòuxù jiāndū quēshī. Yī zhǐ rènzhèng shūběn yīngshì xiāngguān bùmén quánwēi fābù de pǐnzhì bǎozhèng, xiànzài què chéngwéi yī̠xiē qǐyè fūyǎn xiāofèizhě, gāojià móuqǔ bàolì de tōngxíngzhèng.
Commentary by Lao Song
Same chicken lays the eggs, but they are labeled differently.
With money you can adopt a name, and get a certificate.
同是母鸡生,鸡蛋多别名。
金钱能领养,认证有名称。
点评 老宋
Tóngshì mǔjī shēng, jīdàn duō biémíng.
Jīnqián néng lị̌ngyǎng, rènzhèng yǒumíng chēng.
Diǎn píng Lǎo Sòng
Source: 《每日新报》2012-04-16 第A3版:画里有话(图) online



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